African American Direct Mail in Lithonia, GA offers an exciting and effective cooperative direct mail program. We target the African-American market, specifically households with women who have children under 18. The program aims to influence the purchasing behavior of this unique, growing market especially in areas throughout the country with high population density.
Through our direct mail program, two dozen non-competing advertisers “ride along” with each other in the same 6”x9” envelope. By sharing the cost for lists and handling with other marketers who want to reach the same prospects, each advertiser is able to enjoy the power of solo direct mail at a fraction of the cost. The normal advertising format is a 5”x7” four-color “insert” printed front and back. Additionally, there are other attention-getting formats available. See our specifications and rates sections for more details.
Imani ride-along mailings are addressed to specific individuals by name. They fit a specific demographic profile that is known to want to receive, read, and respond to offers in the mail. Our list expertise is one of the things that set us apart from “occupant” and “look-alike” cooperative mailing programs. This is why our ride-along mailings draw a higher response than other types of programs by two or three to one, and two-thirds of the offers in every Imani programs’ envelope is from repeat advertisers.
